The Effect of Tv Advertısements of Ulker Toto and Kinder Surprise


Sinem Eyice Başev
EĞİTİM KİTABEVİ YAYINLARI

Sinem Eyice Başev is a neuromarketing specialist, consultant and academician. She completed her first study in the field of children while she was studying in Master of Business Administration (MBA) program at the University of East London. This book, which examines the effects of TV commercials of Ülker Toto and Kinder Surprise chocolates on Turkish children, has adopted both positivist and phenomenological philosophies. Qualitative and quantitative methods were used in combination. Numerical information was collected through a questionnaire created in a semi-structured style, and data were collected from 40 children at the age of 8 by using watch and select afterwards method, which was applied by taking notes about the behavior of the children while they were watching. You can find out about how the data were collected from 40 children at the age of 8 and the relevant results in the book.

 

 

Hamur Tipi : 2. Hamur

Sayfa Sayısı : 101

Ebat : 16,5 x 21

İlk Baskı Tarihi : 2020

Baskı Sayısı : 1. Baskı

Aldığı Ödüller : Oscar


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  • The Effect of Tv Advertısements of Ulker Toto and Kinder Surprise

  • Ürün Kodu: 9786057786845
  • Stok Durumu: Stokta var
  • 25,00TL -%20
  • 20,00TL